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Case Studies
Case Study - New Bloom Solutions
Marketing Agency Doubles Revenue & Saves $50K
The Challenge
New Bloom Solutions is a marketing agency located in Miami, Florida. Founder Sahid Nahim and his team focus on floral industry consulting and operational advancements. When Sahid joined the All Approach family, he was looking to delegate some of his busy work.
In addition to delegating his busy work, Sahid was looking for guidance on how to attract more customers and organize his client projects.
The Solution
New Bloom Solutions is a marketing agency located in Miami, Florida. Founder Sahid Nahim and his team focus on floral industry consulting and operational advancements. When Sahid joined the All Approach family, he was looking to delegate some of his busy work.
Together we completed the following marketing projects.
1.Markting Staff Recruitment, Training and Management
2.Podcast Strategy & Monetization
3.Personal Brand Strategy & Monetization
4.LinkedIn Profile Optimization & Outreach Strategy
5.Fractional CMO Advisory
The Result
In the time that we have been working with New Bloom Solutions, we have doubled their revenue and saved them 50K in annual business expenses. Their website traffic, niche podcast, and brand authority have all improved, which ultimately leads to more people seeing the website and contacting them. Our efforts have also given Sahid more peace of mind and a team they can trust and grow alongside.
Founder: Sahid Nahim
Case Study NAACP Snohomish County
Civil Rights Organization Develops Hate Map To Protect Local Black Residents
The Challenge
Founded February 12, 1909, the NAACP is the nation’s foremost, largest, and most widely recognized civil rights organization. The local WA State chapter Vice President Louis was referred to us by a current client. When Louis reached out he was looking for a website redesign but got so much more.
The Solution
To complete the website redesign, the All Approach team assessed the NAACP’s current website platform, standard operating procedures, social media strategy, and membership goals. Once we had a growth plan we decided to not only redesign the website but consult the NAACP on what WordPress plugins would help them protect their members the best. We decided to build a hate map on the new website with a goal to identify racist organizations that pose a threat to the local community. This hate map was a powerful solution that took the new website to a whole new level.
The Result
In the time that we have been working with the NAACP, we have increased their website traffic by 234%.
Testimonial
“We came to All Approach throughDivider a referral. They were able to deliver with absolute professionalism, timeliness, and quality that really set them apart from anything our organization has interfaced with before. Thank you Team All Approach.”
-Louis A. Harris
First Vice President – NAACP Snohomish County
Case Study - Relevant Engagement Consulting, LLC
Racial Equity Consulting Firm Increases Revenue By 229%
The Challenge
Relevant Engagement Consulting, LLC is a Diversity, Equity, Inclusion + Injustice & Anti-Racist consulting firm located in Tacoma, Washington. When founder Rashad Norris was referred to All Approach he was looking for a simple website redesign but got so much more.
The Solution
To accomplish these goals, the All Approach team assessed Rashad’s sales process, onboarding process, marketing strategy, and brand identity. We also restructured Rashad’s personal LinkedIn profile in order to attract more ideal customers. We also decided to develop a new logo for the brand and a new logo for his signature program offering. In addition to logo design, we consulted Rashad on what content he should put on his website and how to best onboard and acquire new customers. Rashad thought he was just getting a website, boy was he wrong!
Together we completed the following marketing projects.
1.Website & Logo Redesign
2.Video Content Strategy & Monetization
3.Personal Brand Strategy & Monetization
4.LinkedIn Profile Optimization & Outreach Strategy
5.Fractional CMO Advisory
The Result
Rashad’s firm increases its revenue by 325% within 2 years. Website traffic has also increased. The firm was recently able to hire a President to support operations.
Relevant Engagement Consulting, LLC
Meet Founder Rashad Norris
Case Study - Black Business Boom
Marketing Agency Increases Revenue By 256% & Saves $60K
The Challenge
Black Business Boom is a marketing agency & media company located in Nashville, Tennessee. Founder Danielle McGee created the agency with a mission to empower, educate and inspire Black communities to build wealth through technology and entrepreneurship.
When Danielle joined the All Approach family, she was looking to delegate some of her marketing tasks.
In addition to delegating her marketing tasks, Danielle was looking for guidance on how to attract more customers but she got so much more!
The Solution
To accomplish these goals, the All Approach team assessed Danielle’s sales process, standard operating procedures, marketing strategy, and offerings. Once we had a growth plan we decided to recruit additional operation staff to support Danielle with marketing and operational tasks for 20 hours per week. In addition to recruiting this new staff member, we developed a customized training and onboarding experience, daily work routine, and professional development curriculum for his new hire.
Together we completed the following marketing projects.
1.Markting Staff Recruitment, Training and Management
2.Video Content Strategy & Monetization
3.Personal Brand Strategy & Monetization
4.LinkedIn Profile Optimization & Outreach Strategy
5.Fractional CMO Advisory
The Result
In the time that we have been working with Black Business Boom, we have increased their revenue by 256% and saved them $60K in annual business expenses. Their website traffic, black-centered programming, and brand authority have all improved, which ultimately leads to more people seeing the website and contacting them. Our efforts have also given Danielle more peace of mind and a team she can trust and grow alongside.
Black Business Boom
Meet Founder Danielle McGee
Case Study - The Root of Us
Racial Equity Consulting Firm Goes From $0 To 6-Figures In First Year
The Challenge
The Root of Us is a Diversity, Equity and Inclusion Consultancy with a focus on identity development, empowerment and building strong communities. When founder Fernell Miller was referred to All Approach she did not have a business name or any customers. Fernell thought she was looking for a simple website built out but got so much more.
The Solution
Launching a brand new business can be scary. The All Approach team developed a 30-page business plan, logo, website, social media pages, FB Group, invoicing system, and digital product suite. We also restructured Fernell’s personal LinkedIn profile in order to attract more ideal customers. Our team continues to consult Fernell on a regular basis as her business evolves.
Together we completed the following marketing projects.
1.Markting Staff Recruitment, Training and Management
2.Video Content Strategy & Monetization
3.Personal Brand Strategy & Monetization
4.LinkedIn Profile Optimization & Outreach Strategy
5.Fractional CMO Advisory
The Result
In the time that we have been working with The Root of Us, we launched their business and they made over $100,000 in revenue in their first year of business. Their website traffic, youth-centered programming, and brand authority have all improved, which ultimately leads to more people seeing the website and contacting them. Our efforts have also given Fernell more peace of mind and a team she can trust and grow alongside.
The Root of Us
Meet Founder Fernell Miller
Case Study - Brick 13
Diversity, Equity & Inclusion Consulting Firm Increases Revenue By 468% & Saves $35K
The Challenge
Brick 13 teaches leaders to examine, analyze, and disrupt (organizational) (institutional) biased and inequitable power so that leaders can (ensure)(grow)(build) racial, gender, and economic equity, diversity, and inclusion (justice) in every aspect of their work. When founder Jen Self was referred to All Approach Jen did not have a business website or a system to attract new customers online. Jen was depending on referrals only to grow the business. Jen thought they were looking for a simple website built out but got so much more.
The Solution
Scaling a small business can be scary. The All Approach team developed a 30-page business plan, logo, website, social media pages, and digital product suite. We also restructured Jen’s personal LinkedIn profile in order to attract more ideal customers. Once we developed a growth plan we decided to recruit additional operation staff to support Jen with marketing and operational tasks for a total of 15 hours per week. In addition to recruiting a new staff member, we developed a customized training and onboarding experience, daily work routine, and professional development curriculum for the new hire.
Together we completed the following marketing projects.
1.Markting Staff Recruitment, Training and Management
2.Video Content Strategy & Monetization
3.Personal Brand Strategy & Monetization
4.LinkedIn Profile Optimization & Outreach Strategy
5.Fractional CMO Advisory
The Result
In the time that we have been working with Brick 13, we increased their revenue by 468%. Their website traffic, social media following, and brand authority have all improved, which ultimately leads to more people seeing the website and contacting them. Our efforts have also given Jen more peace of mind and a team Jen can trust and grow alongside. We also connected Jen with our exclusive All Equity referral network of other DEI consultants.
Brick 13
Meet Founder Dr. Jen Self
Case Study - Equity Institute
Diversity, Equity & Education Consulting Firm Increases Revenue By 768% & Saves $35K
The Challenge
Equity Institute is a consultancy built to foster structures by which students and families make policy that impact their day-to-day educational experience.
When founder Vincent Perez was referred to All Approach he did not have a business name or any marketing systems. Vincent thought he was looking for a simple website built out but got so much more.
The Solution
Launching a brand new business can be scary. The All Approach team developed a 30-page business plan, logo, website, invoicing system, sales process, and digital product suite. We also restructured Vincent’s personal LinkedIn profile in order to attract more ideal customers. Once we launched we decided to recruit two additional operation staff to support Vincent with marketing and operational tasks for a total of 80 hours per week. In addition to recruiting two new staff members, we developed a customized training and onboarding experience, daily work routine, and professional development curriculum for the new hires. Our team continues to consult Vincent and his staff on a regular basis as his business evolves.
Together we completed the following marketing projects.
1.Markting Staff Recruitment, Training and Management
2.Video Content Strategy & Monetization
3.Personal Brand Strategy & Monetization
4.LinkedIn Profile Optimization & Outreach Strategy
5.Fractional CMO Advisory
The Result
In the time that we have been working with Equity Institute, we launched their business from $0 to over $60,000 in monthly revenue in their first four years of business. Their website traffic, youth-centered programming, and brand authority have all improved, which ultimately leads to more people seeing the website and contacting them. Our efforts have also given Vincent the ability to spend more time with his family and a team he can trust and grow alongside.
Equity Institute
Meet Founder Vincent Perez
Case Study - The Screentime Consultant
Screentime Consultant Launches Course & Sells Out In First Launch
The Challenge
During this global pandemic, many of us are modeling different behavior while juggling remote working, online learning, and parenting. Emily Cherkin AKA The Screentime Consultant was referred to All Approach for a new website redesign. Emily thought she was looking for a simple website built out but got so much more.
The Solution
After team All Approach chatted with Emily about designing her new website it become clear that Emily like many CEOS was stuck and not growing her business. Emily took massive action and enrolled in our Mastermind. In this 6-month mastermind, we developed her course, lead magnet, marketing, and sales strategy. We also invited her to our weekly CEO meetup so she could meet other like-minded CEOS and network. Once Emily enrolled we decided to recruit additional marketing staff to support Emily with marketing and social media management tasks for a total of 20 hours per week.
Together we completed the following marketing projects.
1.Markting Staff Recruitment, Training and Management
2.Course Launch Strategy & Execution
3.Personal Brand Strategy & Monetization
4.LinkedIn Profile Optimization & Outreach Strategy
5.Fractional CMO Advisory
The Result
In the time that we have been working with The Screentime Consultant, we launched their first course which made over 5 figures within 4 weeks of launching the enrollment campaign. Our efforts have also given Emily a CEO mindset and a team she can trust and grow alongside.
Case Study - The Screentime Consultant
Screentime Consultant Launches Course & Increases Google Search Traffic By 344%
Case Study - MTV Catfish
Award-Winning TV Show licenses Music From Kevin
The Challenge
As the world continues practicing social distancing, people are online more than ever looking for connections. on the first all-virtual season of catfish: the tv show, nev and kamie work together remotely to investigate uncertain online relationships and help uncover the truth.
This popular TV show requires a ton of instrumental background music to create episodes.
The Solution
MTV Catfish has been licensing music from Kevin since 2015.
The Result
In the time that we have been working with MTV Catfish, we have licensed several instrumental tracks for their team to leverage. In 2021 Catfish won the MTV Movie & TV Award for Best Real-life Mystery or Crime Series.
Case Study - HGTV House Hunters
TV Show Licenses Music From Kevin
The Challenge
House Hunters takes viewers behind the scenes as individuals, couples and families learn what to look for and decide whether or not a home is meant for them. Focusing on the emotional experience of finding and purchasing a new home, each episode shows the process as buyers search for a home.
This popular TV show requires a ton of instrumental background music to create episodes.
The Solution
HGTV House Hunters has been licensing music from Kevin since 2019.
The Result
In the time that we have been working with HGTV House Hunters, we have licensed several instrumental tracks for their team to leverage.
Case Study - Bravo The Real Housewives of Atlanta
TV Show Licenses Music From Kevin
The Challenge
The Atlanta housewives continue to live their fabulous lives in Georgia’s capital city in this incarnation of the popular reality TV franchise. Relationships, a staple of the `Real Housewives’ shows, take centre stage as usual as the ladies’ love lives experience ups and downs. The sassy women’s entrepreneurial spirits are also in full bloom as they juggle their personal and professional lives, along with their busy personal calendars.
This popular TV show requires a ton of instrumental background music to create episodes.
The Solution
Bravo The Real Housewives of Atlanta has been licensing music from Kevin since 2019.
The Result
In the time that we have been working with The Real Housewives of Atlanta, we have licensed several instrumental tracks for their team to leverage.
Case Study - CIII Insurance
Insurance Agency Saves $140K & Increases Website Traffic By 183%
The Challenge
CIII is a general independent insurance agency with a broad range of Commercial, Employee Benefits and Management Liability products. When founder Cecil Collins was referred to All Approach he was looking to upgrade his website. Cecil thought he was looking for a simple website upgrade but got so much more.
The Solution
After completing Cecil’s new website we asked him about his long-term business goals. We developed a growth plan with a common goal to empower more black businesses. In this growth plan, Cecil was looking to cut business expenses, leverage the online space to grow his business, and educate more black businesses.
Once we launched the new website we decided to recruit three additional staff members to support Cecil with marketing and bookkeeping tasks for a total of 120 hours per week. In addition to recruiting three new staff members, we developed a customized training and onboarding experience, ongoing coaching, and professional development curriculum for the new hires.
Together we completed the following marketing projects.
1.Markting Staff Recruitment, Training and Management
2.Video Content Strategy & Monetization
3.Personal Brand Strategy & Monetization
4.LinkedIn Profile Optimization & Outreach Strategy
5.Fractional CMO Advisory
The Result
Testimonial
“All Approach knows how to build teams. Whenever I want to do anything new online I text Kevin. He understands how to build irresistible offers and attract customers. Thank you for everything.”
-Cecil Collins
In the time that we have been working with CIII Insurance, they saved $140K annually & saw a 183% increase in website traffic. Our efforts have also given Cecil more time to spend with his 3 daughters and a team he can trust to empower more black businesses with financial resources.
Case Study - Bright IDEA Consulting
Special Education Consultant Increases Website Traffic By 271%
The Challenge
Bright IDEA formed an organization to educate, equip, and support parents so they are able to better advocate for the needs of their children. When Bright IDEA Consulting founder Dr. Rolanda joined the All Approach family she was looking for a new website and logo. Dr. Rolanda thought she was looking for a simple website built out but got so much more.
The Solution
Bright IDEA Consulting has a very unique offer. After a few consultations, we restructured Dr. Rolanda’s offer and website copy to attract her ideal customer. After website & logo completion, we audited her sales process to ensure that her offer was easy to sell and easy to explain.
Together we completed the following marketing projects.
1.Website & Logo Redesign
2.Video Content Strategy & Monetization
3.Personal Brand Strategy & Monetization
4.Fractional CMO Advisory
The Result
In the time that we have been working with Bright IDEA Consulting, we saw an increase in website traffic by 271%. Our efforts have also Dr. Rolanda more clarity on her offer and sales process.
Testimonial
“All Approach made me an awesome website and logo. I highly suggest working with Kevin and the team.”
-Dr. Rolanda Fabien
Case Study - Liz Cruz Consulting
Queer Leadership Coach Increases Revenue By 223% & Saves $35K
The Challenge
Liz Cruz founder of Liz Cruz Consulting helps queer leaders to ditch self-doubt and imposter feelings so that they can create powerful change in the world. When founder Liz, was referred to All Approach she was working a 9/5 and not able to invest her time into growing her business. Liz was depending on referrals only to grow the business. Liz was looking for consultation on how to grow her business but got so much more.
The Solution
Scaling a small business can be scary. The All Approach team encouraged Liz via consultation to tap into her zone of genius and delegate lead generation and content creation tasks. We also restructured Liz’s personal LinkedIn profile in order to attract more ideal customers. Once we developed a growth plan we decided to recruit additional staff to support Liz with marketing and operational tasks for a total of 15 hours per week. In addition to recruiting a new staff member, we developed a customized training and onboarding experience, daily work routine, and professional development curriculum for the new hire.
Together we completed the following marketing projects.
1.Markting Staff Recruitment, Training and Management
2.Video Content Strategy & Monetization
3.Personal Brand Strategy & Monetization
4.LinkedIn Profile Optimization & Outreach Strategy
5.Fractional CMO Advisory
The Result
In the time that we have been working with Liz Cruz Consulting, we increased their revenue by 223%. Their website traffic, social media following, and brand authority have all improved, which ultimately leads to more people seeing the website and contacting them. Our efforts have also given Liz the ability to leave her 9/5 and a team Liz can trust and grow alongside. We also connected Liz with our exclusive All Equity referral network of other DEI consultants.
Meet Liz Cruz
Liz Cruz Consulting
Case Study - OWN Network - Family or Fiancé
TV Show Licenses Music From Kevin
The Challenge
Family or Fiancé follows the dynamic between eight engaged couples who bring their disapproving families together for three days under one roof, some for the first time. The clock is ticking as the couples must decide if they’re going to tie the knot or if the nuptial hopes end there. It’s a no-holds-barred look at what it’s really like when the people closest to you have major issues with the one you want to marry.
This popular TV show requires a ton of instrumental background music to create episodes.
The Solution
Oprah Winfrey Network Family or Fiancé has been licensing music from Kevin 2020.
The Result
In the time that we have been working with the Oprah Winfrey Network, we have licensed several instrumental tracks for their team to leverage.
Testimonials
Don’t just take our word for it…
Don’t just take our word for it…
― Testimonials
Our Approach Brings Results
Kevin even helped me come up with my business name. I am very happy with the website and logo that the team at All Approach made for me. I feel more confident than ever in pursuing new business. Thank you team All Approach!
Sully Moreno
Founder - Culture Shift Consulting
You need to call All Approach, you will not be disappointed. Kevin and his team provided Relevant Engagement Consulting, LLC a place where people can see the work we do for young people. I appreciate y’all!
Rashad Norris
Founder - Relevant Engagement Consulting, LLC
I would give All Approach two thumbs up in every category. After spending only 30 mins on an initial consult with Kevin my business revenue increased by 50% in less than 60 days.
Darren Keegan
Co-Founder - Taction
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