The Power of Repositioning

We’ve talked about finding your ideal audience, leveraging LinkedIn, and building your team. Once you’ve done all that, it’s time to start thinking about your customer experience. So, the first thing you want to do is ask your current customers to evaluate your website.

In my case, I had several of my clients, associates, and a mentor of mine review my website to help me reposition. As CEOs, we tend to miss things because we look at our website through our lens. It doesn’t matter how much experience we have.

A lot of the time we get stuck in this idea of never getting it quite right when it comes to our brand. I’ve had this issue as well. We’re going to continue to have this issue because the truth is, the lens that you’re wearing is not the same lens your ideal client is wearing.

So, as CEOS, what we need to do is give somebody else the opportunity to look at our assets online so they can critique. Then, we can implement those changes.

I’d like to show you some of the changes that were recommended to me. You can watch it here.

When you sit down with your current customers and you ask them to be really honest about what they got, then you can start to develop your offer correctly.

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I help burnt-out CEOs grow their emotional & financial bank account | From Unemployed in a coma to $100 Million in Customer Success.

We’ve talked about finding your ideal audience, leveraging LinkedIn, and building your team. Once you’ve done all that, it’s time to start thinking about your customer experience. hashtagcustomerexperience hashtagmarketing hashtagbranding