Let’s talk about how to pitch yourself to be an interview guest on podcasts.
In the last two years, I’ve been on probably about 15 podcasts. And the formula is pretty much the same.
If you want to book an interview spot on podcasts, there are two ways of going about it. First, you can start pitching yourself—this requires no money. The second way is to use a pitching service.
Let’s start with the organic way. This is how I’ve gotten most of my podcasts. I find a podcast that talks about things that I resonate with. Things that resonate with my brand as ‘The Marketing Clarity Doc’. Things like financial literacy, business, marketing, or black entrepreneurship. So, I find those podcasts, and then I reach out directly to the person hosting the podcast.
Now, every podcast host wants to have guests who listen to their show. That’s the first thing you need to do when writing your pitch—compliment the show. But try to not come across as too salesy. Your only job is to spark curiosity, and the easiest way to spark curiosity is to ask questions. Once you’ve sparked their curiosity, make them take action by including a short call-to-action (CTA) at the end of your pitch. Lastly, provide social proof so they could get to know you quickly.
If you don’t have enough time to write pitches (but are willing to spend a little bit of money), you can always hire yourself a podcast agent. This is a great alternative. All you have to do is to tell the podcast agent about the type of shows you want and they’ll do the pitching for you.
Do you want to know about the exact template I use when pitching myself to be an interview guest on podcasts? Watch this video.
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