Case Study - The Root of Us
Racial Equity Consulting Firm Goes From $0 To 6-Figures In First Year
The Challenge
The Root of Us is a Diversity, Equity and Inclusion Consultancy with a focus on identity development, empowerment and building strong communities. When founder Fernell Miller was referred to All Approach she did not have a business name or any customers. Fernell thought she was looking for a simple website built out but got so much more.
The Solution
Launching a brand new business can be scary. The All Approach team developed a 30-page business plan, logo, website, social media pages, FB Group, invoicing system, and digital product suite. We also restructured Fernell’s personal LinkedIn profile in order to attract more ideal customers. Once we launched we decided to recruit two additional operation staff to support Fernell with marketing and operational tasks for a total of 30 hours per week. In addition to recruiting two new staff members, we developed a customized training and onboarding experience, daily work routine, and professional development curriculum for the new hires. Our team continues to consult Fernell on a regular basis as her business evolves.
The Result
In the time that we have been working with The Root of Us, we launched their business and they made over $100,000 in revenue in their first year of business. Their website traffic, youth-centered programming, and brand authority have all improved, which ultimately leads to more people seeing the website and contacting them. Our efforts have also given Fernell more peace of mind and a team she can trust and grow alongside.
