Case Study - Relevant Engagement Consulting, LLC
Racial Equity Consulting Firm Increases Revenue By 229%
The Challenge
Relevant Engagement Consulting, LLC is a Diversity, Equity, Inclusion + Injustice & Anti-Racist consulting firm located in Tacoma, Washington. When founder Rashad Norris was referred to All Approach he was looking for a simple website redesign but got so much more.
The Solution
To accomplish these goals, the All Approach team assessed Rashad’s sales process, onboarding process, marketing strategy, and brand identity. We also restructured Rashad’s personal LinkedIn profile in order to attract more ideal customers. We also decided to develop a new logo for the brand and a new logo for his signature program offering. In addition to logo design, we consulted Rashad on what content he should put on his website and how to best onboard and acquire new customers. Rashad thought he was just getting a website, boy was he wrong!
The Result
Rashad’s firm increases its revenue by 325% within 2 years. Website traffic has also increased. The firm was recently able to hire a President to support operations.
