Case Study NAACP Snohomish County

Civil Rights Organization Develops Hate Map To Protect Local Black Residents

The Challenge

Founded February 12, 1909, the NAACP is the nation’s foremost, largest, and most widely recognized civil rights organization. The local WA State chapter Vice President Louis was referred to us by a current client. When Louis reached out he was looking for a website redesign but got so much more.

The Solution 

To complete the website redesign, the All Approach team assessed the NAACP’s current website platform, standard operating procedures, social media strategy,  and membership goals. Once we had a growth plan we decided to not only redesign the website but consult the NAACP on what WordPress plugins would help them protect their members the best. We decided to build a hate map on the new website with a goal to identify racist organizations that pose a threat to the local community. This hate map was a powerful solution that took the new website to a whole new level. 

The Result

In the time that we have been working with the NAACP, we have increased their website traffic by 234%.


“We came to All Approach through a referral. They were able to deliver with absolute professionalism, timeliness, and quality that really set them apart from anything our organization has interfaced with before. Thank you Team All Approach.”

-Louis A. Harris
First Vice President – NAACP Snohomish County