Case Study - Liz Cruz Consulting

Queer Leadership Coach Increases Revenue By 223% & Saves $35K

The Challenge

Liz Cruz founder of Liz Cruz Consulting helps queer leaders to ditch self-doubt and imposter feelings so that they can create powerful change in the world. When founder Liz, was referred to All Approach she was working a 9/5 and not able to invest her time into growing her business. Liz was depending on referrals only to grow the business. Liz was looking for consultation on how to grow her business but got so much more.

The Solution

Scaling a small business can be scary. The All Approach team encouraged Liz via consultation to tap into her zone of genius and delegate lead generation and content creation tasks. We also restructured Liz’s personal LinkedIn profile in order to attract more ideal customers. Once we developed a growth plan we decided to recruit additional staff to support Liz with marketing and operational tasks for a total of 15 hours per week. In addition to recruiting a new staff member, we developed a customized training and onboarding experience, daily work routine, and professional development curriculum for the new hire. Our team continues to consult Liz on a regular basis as the business evolves.

The Result

In the time that we have been working with Liz Cruz Consulting, we increased their revenue by 223%. Their website traffic, social media following, and brand authority have all improved, which ultimately leads to more people seeing the website and contacting them. Our efforts have also given Liz the ability to leave her 9/5 and a team Liz can trust and grow alongside. We also connected Liz with our exclusive All Equity referral network of other DEI consultants.

Meet Liz Cruz

Liz Cruz Consulting