Case Study - CIII Insurance

Insurance Agency Saves $140K & Increases Website Traffic By 183%

The Challenge

CIII is a general independent insurance agency with a broad range of Commercial, Employee Benefits and Management Liability products. When founder Cecil Collins was referred to All Approach he was looking to upgrade his website. Cecil thought he was looking for a simple website upgrade but got so much more.

The Solution

After completing Cecil’s new website we asked him about his long-term business goals. We developed a growth plan with a common goal to empower more black businesses. In this growth plan, Cecil was looking to cut business expenses, leverage the online space to grow his business, and educate more black businesses. 

Once we launched the new website we decided to recruit three additional staff members to support Cecil with marketing and bookkeeping tasks for a total of 120 hours per week. In addition to recruiting three new staff members, we developed a customized training and onboarding experience, ongoing coaching, and professional development curriculum for the new hires. Our team continues to consult Cecil on a regular basis as his business evolves.

The Result


“All Approach knows how to build teams. Whenever I want to do anything new online I text Kevin. He understands how to build irresistible offers and attract customers. Thank you for everything.”

-Cecil Collins

In the time that we have been working with CIII Insurance, they saved $140K annually & saw a 183% increase in website traffic. Our efforts have also given Cecil more time to spend with his 3 daughters and a team he can trust to empower more black businesses with financial resources.