Case Study - Black Business Boom
Marketing Agency Increases Revenue By 256% & Saves $60K Annually
The Challenge
Black Business Boom is a marketing agency & media company located in Nashville, Tennessee. Founder Danielle McGee created the agency with a mission to empower, educate and inspire Black communities to build wealth through technology and entrepreneurship.
When Danielle joined the All Approach family, she was looking to delegate some of her marketing tasks.
In addition to delegating her marketing tasks, Danielle was looking for guidance on how to attract more customers.
The Solution
To accomplish these goals, the All Approach team assessed Danielle’s sales process, standard operating procedures, marketing strategy, and offerings. Once we had a growth plan we decided to recruit additional operation staff to support Danielle with marketing and operational tasks for 20 hours per week. In addition to recruiting this new staff member, we developed a customized training and onboarding experience, daily work routine, and professional development curriculum for his new hire. Our team continues to consult Danielle on a regular basis as her business evolves.
The Result
In the time that we have been working with Black Business Boom, we have increased their revenue by 256% and saved them $60K in annual business expenses. Their website traffic, black-centered programming, and brand authority have all improved, which ultimately leads to more people seeing the website and contacting them. Our efforts have also given Danielle more peace of mind and a team she can trust and grow alongside.
