Leveraging the Media

Let’s talk about how we can leverage the media. Now, I know that the media brings a lot of anxiety to us just because it’s normal to fear things that we don’t understand. Truth is, there’s always so many questions about the media. In this post, I’d like to help provide some clarity by sharing about some personal experience.

For those of you who do not know, I originally started as an entrepreneur in the music industry. My passion was songwriting. I wanted to be the next Kanye West—that was who I wanted to be. Well, that transitioned a lot over time.

What I also came to understand is that, in my pursuit to be an artist and a music producer, there were a few things that helped me create leverage that helped me build All Approach.

You see, back in college, I used to rap. I made beats. In fact, I was known as a rapper back then! It’s crazy how people tend to associate you with what you talk about, the clothes you wear…those kinds of things. But one of the things that changed my perspective and understanding of the media is when I got this phone call one day.

This was a phone call that I would never forget. So, at this point, I was in a college summer internship during my junior year. I got this call from my music publisher at that time who told me that my song was selected to be in a movie that would be out in theaters that winter.

It took me a while to process what she had said, because what she was really trying to say was that my life was about to change. Things were going to be different. People will start to perceive me differently.

That experience taught me about the true power of the media. At that moment, I understood that the media isn’t really this huge, evil thing that we always want to think and paint it as.

Do you want to hear more about how I ended up being part of a movie? Watch the full video here.

(Make sure to join the All Virtual – Delegation and Staffing for CEOs FB Private Group so you can view the whole video.)

Written by:

Kevin Marcus Miller
I help burnt-out CEOs grow their emotional & financial bank account | From Unemployed in a coma to $100 Million in Customer Success.