I compiled a list of some of the most common questions that I get a lot from my clients.
One question I get a lot is this: “Hey Kevin, how do I know when it’s time to get a VA?”
I get this question almost every single day. It’s actually very easy. The answer to that question is this: the best time to get a VA is when you decide to realize that you’re a CEO. Part of being a CEO means you have to have employees the same way. You have to have insurance the same way. You have to have a business license the same way you have to have an account.
These are just fundamentals, but having an employee–whether it’s an independent contractor or a VA–that’s mandatory. As soon as you’re in the mindset of accepting the risk associated with hiring an employee and the fact that it’s necessary, that’s when you’re ready to hire a VA.
If you’re still sitting there saying, well, a thousand dollars, $2,000, $3,000 a month is too much for me. You’re not ready to hire anyone. That’s just part of the nature of running a business.
Okay, next question. I get this question very often as well: “Kevin, who and what job description do I hire first?”
The answer to that is, you hire for the things that make you the most money immediately first. Where it hurts the most in your business to not have help. If you hire your lead generation specialist, your sales closer, your marketing team–if you hire all those things that make you money consistently every single week in your business, everything else falls in place. When everything is in place, then you can think about hiring a content team, then an admin team.
However, one issue you should be aware of is this–you have to know what type of person to hire. You need to make the sacrifice to pay your sales team more than everyone else. If you’re doing sales calls, for example, the only person who can do that effectively is someone who is paid well and heavily.
Next question: “Kevin, how do I make money off of my content?”
Do you know how Gary V and a lot of these guys say, “post more content”?
Well, the part that they’re not saying explicitly is once that content is posted, repurpose that content for hours and hours and hours, every single day. Repurposing content is actually more important than posting it on one or two places. That’s not going to make you any money. So, just posting on your IG feed or your LinkedIn or whatever, that’s not going to make you money. What does make you money is doing a video and then doing an IG tip-of-the-day type video.
Take those two pieces of content, then hire someone to repurpose that content in 16 different locations, blog, email, blast, Facebook story, with a call to action. Repurpose your content and post them on all those different places consistently every single day. Do that for 30 days. Then come talk to me. If you didn’t make any money, that means your content is bad.
Next question: “Kevin, what CRM do you like?”
Okay. There are a lot of CRMs out there. I’ve tried almost all of them. My favorite two are HubSpot and GoHighLevel. Those are my two favorite CRMs. And the reason is that they’re simple and easy to use, but there’s a huge price difference.
For the last question: “Kevin, if I’m ready to hire a VA, how do I get started?”
Ready to build your dream team and learn how to outsource in less than 30 days? Enroll in our Outsourcing Essentials Course for $997. https://theoutsourcingessentials.com/start
If you need a great VA, contact our friends at SOS.