One thing that has helped me grow my business is to effectively identify my strengths and weaknesses. An efficient way to do this is by completing a comprehensive SWOT analysis. A SWOT Analysis is a simple but useful framework for analyzing your organization’s strengths, weaknesses, opportunities, and threats. It helps you to build on what …
We’ve talked about finding your ideal audience, leveraging LinkedIn, and building your team. Once you’ve done all that, it’s time to start thinking about your customer experience. So, the first thing you want to do is ask your current customers to evaluate your website. In my case, I had several of my clients, associates, and a …
I mentioned how LinkedIn could become a powerful marketing tool to help you build your business when used correctly. Now, I want to talk about a very functional LinkedIn extension called Sales Navigator. Sales Navigator lets you create advanced search queries to find your ideal prospects. This tool allows you to specifically target those who …
Let’s talk about your LinkedIn profile. When used correctly, LinkedIn can be a powerful marketing tool. However, a lot of people are leveraging it the wrong way. So, I’m here to tell you that there is a correct way to leverage LinkedIn to build your business. One of the things you should do is to …
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